Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced having a choice of a new family saloon or some sort of Rolls Royce for on the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for a real estate improvement company in Devon that has for some time been retailing UPVC windows and doors. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal cause this was appropriate that the big boys in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Moving into the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was prohibitive. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as virtually all those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely similar.
Where some companies fell down though was when we asked them what they were going to achieve to help us to sell goods. The lack of promoting support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would help us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when we were going to be ordering from tennis shoes suppliers for years, so why if and when they not share as start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or just proving samples regarding charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to become the market leader in one’s destiny had obviously done their homework and erect cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations too as promoting tool. This amazing site has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and many of the shows the finished design and price instantly, even including world wide web ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA